The eCommerce industry is one of the most booming industries today. Every day more and more people are leveraging the benefits of the Internet by starting their eCommerce businesses. It wouldn’t be wrong to say eCommerce has proven to be a blessing for consumers and business owners. Bigcommerce is one of the top eCommerce platforms that enables anyone to start their eCommerce websites without worrying about any technical coding knowledge. It makes the setting up of a professional eCommerce website simple. Bigcommerce provides support to more than 150,000+ eCommerce websites worldwide.
However, creating a website is one thing, but generating good traffic requires consistent effort and implementing the right SEO strategies. Driving organic traffic to your eCommerce website is no easy task. You need to make sure that all the pages of your website are optimized for search engines. A Bigcommerce SEO agency can certainly help you in SEO optimization of stores.
Here are some of the important Bigcommerce SEO tips to keep in mind.
1- Optimize Meta Titles and Descriptions
Meta titles and descriptions are among the most important elements that help customers and search engines know about your product. While search engines crawl the meta titles, customers read your website’s meta descriptions to know about your services. Therefore, you should optimize meta titles and descriptions in your Bigcommerce website to improve its ranking on search engines. To optimize your website’s meta title, you should add a high-volume keyword in it, and the length of the title should not exceed more than 50-60 characters. Meta descriptions are the summary of the pages on your website that are about 160-165 characters. Therefore, you should add meta descriptions for each of the pages on your website. Additionally, you should include a primary keyword in meta descriptions and keep the description short and compelling.
2- Improve Your Bigcommerce Store’s Speed
The loading speed of the pages and responsiveness affect the visitors’ user experience, which affects the ranking of the website. No visitor stays on the website that takes more than 3 seconds to load. Therefore, it becomes essential to improve your Bigcommerce website page speed. Bigcommerce is a self-hosted platform, which means you cannot use third-party hosting services and have to rely upon the Bigcommerce hosting and templates. This ensures that you get hosting service directly from the Bigcommerce team, and your webstore speed and performance do not get compromised. Additionally, you can make sure to improve your store’s speed by using compressed product images and avoid using the custom codes on the website.
3- Responsive Store
Most of the customers like to do the shopping from their mobile phones. The internet’s easy accessibility has allowed millions of people to browse for their favorite items from their comfort zone. Therefore, it becomes essential to build a mobile-friendly website. Moreover, the design and responsiveness of your also play a major role in ranking your Bigcommerce website. Therefore, it is essential to make your website compatible with mobile devices. You can hire Bigcommerce developer to handle your website design and responsiveness task.
4- Register Your Bigcommerce Store with Google Search Consoles
It is pivotal to register your website with the Google Search Consoles to give your website information to Google. To register your website on Google Console, you need to submit an XML sitemap to help Google crawl and index your website efficiently. Fortunately, Bigcommerce automatically generates your XML URL in your store. All you need to do is edit the URL with your domain name and enter the link in Google Search Console.
5- Add SEO Optimized Content
The more content you add on your website, the better the chances of Google ranking your website. Therefore, you should make sure to use SEO-optimized content in your website in the form of blogs, infographics, and articles. You must use keywords with high volume and high conversion rates. Additionally, you should use the combination of long tail and short-tail keywords in your blog content while maintaining the keyword density. You can also take the help of Bigcommerce SEO experts who will help you generate organic traffic to your website by using the best SEO practices.
Bigcommerce is one of the biggest eCommerce platforms that provide services to millions of websites worldwide. It is widely known for the rich features and functionalities it offers to its users. However, handling an eCommerce website is not an easy task. In addition, various factors affect the growth of the business. Therefore, many people prefer to hire a Bigcommerce development agency for their website.
SEO is one of the most important factors that plays a major role in the growth of any eCommerce website. However, implementing the right strategies of SEO is no easy task. From on-page content to backlinks, there are tons of factors that can affect the rank of your Bigcommerce website.
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