Google Introduces Search Console Insights to Track Content’s Performance
Google is rolling out a new Search Console Insights tool that provides creators with an overview of how their content is performing.
In May 2015 Google decided to update its Webmaster tools, changing its name to Google Search console in the process. In recent years Google’s complete dashboard lineup has been modified by its reporting changes. Some of the major modifications in Google’s dashboard involve the redesign of Google Analytics reports and a much greater emphasis on Data Studio.
Recently Google introduced a new tool to complement its previous set of tools. The name of the new tool is Search Console Insights and it is still in Beta mode. The new Google tool is a measurement tool and aims to offer answers to various FAQs that might be important for content marketing managers and SEO specialists.
Introducing Google Search Console Insights
Google first presented the Search Console Insights in August 2020. The tool extracts data from both Search Console and google analytics and mixes them to provide useful reports on content performance. The new Google tool has an interface that offers content managers and bloggers a quick summary of their content’s performance.
Search Console Insights provides visual stats of page views over a default 28-day period. Total page views and average page duration appear at the top of the interface and the tool also has an indicator that tells the increase or decrease in the metric, if there are any, in comparison with the previous 28 days.
On scrolling down, the dashboard shows various ranked cards highlighting content which are new and popular. Pages are ranked in the dashboard according to their view counts.
The panel can also be used to view the top traffic channel and top referring links from other websites. The top traffic channel title ranks various channels according to their average time sessions and page views.
Any user of Google Search Console can use Search Console Insights which is placed at the top of the Overview page in the Search Console. There are also other ways to access Search Console Insights. A user can Google search the site and bookmark the access. Alternatively, if a person owns a site set up with Google Analytics and a Google Account, they will be able to use a separate link to directly access their Insight reports and bookmark it in their browser to save it.
Plans for the Search Console Insights Roll Out
According to Google Search Console Insights “will gradually be rolled out to all Search Console users in the upcoming days.” The report said that it will also be supplemented with the iOS version of the Google App.
But there is one downside of the integration: Now Search Console can only be integrated with the outgoing version of Google Analytics, Universal Analytics. This might prove a problem for groups that are migrating to Google Analytics GA4. Most groups will probably use the Universal Analytics user interface alongside using the new GA4 UI for a soft transition. This will give the marketing teams extra time until the company starts to provide support for GA4.
There is a “share feedback” link at the top and bottom of search Console . The link was provided by Google to allow users to share their feedback about the tool. The feedback will amply help the company to improve the tool for its general release.
If you are a content creator or a website developer, you will find Google’s Search Console a very useful tool. Search Console Insights will give a glance at your content’s performance.
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